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Family Business Review
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The Effects of Family Versus Career Role Salience on the Performance of Family and Nonfamily Firms

Tim Barnett

Mississippi State University

Kimberly Eddleston

Northeastern University

Franz Willi Kellermanns

Mississippi State University and WHU, FKellermanns{at}cobilan.msstate.edu

This study investigated how the relative salience of business owners' family and career roles might influence performance outcomes in family versus nonfamily firms. Using data from 156 family and nonfamily firms, the data show that family firm status moderates the relationships such that the career role salience of a business owner is positively and more strongly associated with performance outcomes in family firms than in nonfamily firms. Conversely, the data show that family firm status negatively moderates the relationship between the business owner's family role salience and expansion activities. Implications for theory and practice, as well as future research directions, are discussed.

Key Words: family role salience • career role salience • work—family relationship • social identity theory

Family Business Review, Vol. 22, No. 1, 39-52 (2009)
DOI: 10.1177/0894486508328814
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